A family story.
It all started here, 70km from Agadir, in the heart of the Chtouka Aït Baha valley, near the village of Tagadirte, in Morocco.
“15 years ago, I arrived here with my father
and I met my Moroccan family on my grandfather’s land. In short, two years later, I decided to quit my job and build a production unit to make argan oil. I fell in love with this valley and stayed.
Today, we have developed a whole range of cosmetics based on argan oil. With my partners, we have structured the sector and started the communication process that will allow us to sell our products.
It is with pride that I continue a family story that has its roots in the Anti-Atlas Mountains. It is also with pride that we produce argan oil of exceptional quality.”
Benoît Saïd, founder of Igräne.
Argan and its oil,
a precious nectar.
Argan is endemic to Morocco.
For thousands of years, the production of this oil has been the fruit of ancestral know-how carried by Berber women who take turns from generation to generation to transmit this wealth of Moroccan heritage.
Through Igräne, we wanted to create a fair society project, whose model is based on transparency and the sharing of values of social, economic and environmental progress.
A long manufacturing process
the fruit of great patience
Argan oil is an exceptional product as its therapeutic virtues are numerous. Its use has always been primarily for food, covering the needs of vitamin A, vitamin E (Tocopherol), antioxidants and essential fatty acids. The softness of our cosmetic argan oil is the result of a long process that begins tens of meters underground, where the roots of the argan tree will capture the water necessary for its growth. Patience is the key word, decades will pass before the tree gives us its first fruits (30 or 40 years before drawing its first fruits). From then on, a well-oiled mechanism for several millennia takes place around each tree. It is the harvest. This moment of sharing with the women of Benoît’s family, who for several days will pick the fruits, dry them, pulp them, crush them and sort them before extracting the oil in our laboratory.
The Igräne House
Built 10 years ago, La Maison Igräne, a unique living space, houses the laboratory that produces our pure and organic argan oil. This is the last stage of production.
Once the kernels are pressed, the oil will be decanted for several days before being filtered 6 times and then bottled. This exceptional filtration process will make our argan oil one of the highest quality in the world. Unlike edible oil, the stages of manufacturing cosmetic argan oil will not roast the kernel but cold press it. This is what makes its cosmetic use specific.
In order to market our products worldwide, our distribution company takes over. Having access to the market is the only way to remain autonomous, develop our range and thus be able to achieve the economic, human and environmental progress that are the reason for Igräne’s existence.
